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Innovation and new product marketing

Author: Midgley, David INSEAD Area: MarketingPublisher: Croom Helm, 1977.Language: EnglishDescription: 296 p. ; 23 cm.ISBN: 0856642657 ; 0-85664-260-6Type of document: INSEAD BookBibliography/Index: Includes bibliographical references and index
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Item type Current location Collection Call number Status Date due
INSEAD Book Doriot Library
Main Collection
Print HD52 .M53 1977
(Browse shelf)

Includes bibliographical references and index

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