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Marketing a new product: its planning, development, and control

Author: Hisrich, Robert D. ; Peters, Michael P.Publisher: Benjamin/Cummings Pub. Co, 1978.Language: EnglishDescription: ix, 358 p. ; 25 cm.ISBN: 0805341021Type of document: BookNote: Includes bibliographies and indexes
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Item type Current location Collection Call number Status Date due
Book Doriot Library
Main Collection
Print HD52 .H57 1978
(Browse shelf)

Includes bibliographies and indexes

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