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The industrial buying decision: implications for the sales approach in industrial marketing

Author: Brand, Gordon T. Meeting: Institute of Marketing Industrial Market Research, LtdPublisher: Associated Business Programmes; Distributed by Cassell, 1972.Language: EnglishDescription: 134 p ; 25 cm.ISBN: 0304290785Type of document: BookNote: Based on research carried out jointly by the Institute of Marketing and Industrial Market Research, ltd/Bibliography: p. [127]-128
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Item type Current location Collection Call number Status Date due
Book Doriot Library
Main Collection
Print HD52.5 .B7 1972
(Browse shelf)
000009377
Available

Based on research carried out jointly by the Institute of Marketing and Industrial Market Research, ltd/Bibliography: p. [127]-128

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