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Cultural differences in new technology management

Author: De Meyer, Arnoud ; Moenaert, Rudy K. ; Clarysse, Bart JINSEAD Area: Technology and Operations Management In: Managing new technology development - Souder, Wm. E;Sherman, Daniel - 1994 - Book Language: EnglishDescription: p. 287-314.Type of document: INSEAD ChapterNote: Please ask the Library for this chapter.Abstract: In this chapter, the focus of this book changes from an examination of the detailed steps in the new technology development process to an examination of the differences in processes. The focus here is on understanding the differences in management practices in Europe versus the United States. As the world moves to a more global economy, understanding the origins, rationales, and cultural differences in management practices throughout the world becomes vital to new product success. What distinguishes successful from unsuccessful new product developers in the United States and Europe? Do the same factors that inhibit success in the United States also inhibit success in Europe? What can be learned from other cultures? These are only a few of the interesting questions that are taken up in this chapter. The senior editor of this book and the senior author of this chapter are currently collaborating in joint research that will add to our understandings of cultural differences in management of technology (MOT
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In this chapter, the focus of this book changes from an examination of the detailed steps in the new technology development process to an examination of the differences in processes. The focus here is on understanding the differences in management practices in Europe versus the United States. As the world moves to a more global economy, understanding the origins, rationales, and cultural differences in management practices throughout the world becomes vital to new product success. What distinguishes successful from unsuccessful new product developers in the United States and Europe? Do the same factors that inhibit success in the United States also inhibit success in Europe? What can be learned from other cultures? These are only a few of the interesting questions that are taken up in this chapter. The senior editor of this book and the senior author of this chapter are currently collaborating in joint research that will add to our understandings of cultural differences in management of technology (MOT

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