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Les Conflits dans les canaux de distribution

Author: Angelmar, Reinhard INSEAD Area: Marketing In: Encyclopédie du management - 1992 - Book Language: FrenchDescription: p. 285-297.Type of document: INSEAD ChapterNote: Please ask the Library for this chapter.Abstract: This chapter looks at various aspects of conflict in distribution channels. Around which issues do distribution conflicts arise; how can the presence, intensity, scope and frequency of conflict be measured ? What are the causes and consequences of distribution conflicts ? And how can such conflicts be managed ?
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This chapter looks at various aspects of conflict in distribution channels. Around which issues do distribution conflicts arise; how can the presence, intensity, scope and frequency of conflict be measured ? What are the causes and consequences of distribution conflicts ? And how can such conflicts be managed ?

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