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Innovation, standardization, and competition: the life and times of the microcomputer

Author: Gabel, H. Landis INSEAD Area: Economics and Political ScienceIn: Managing technology and innovation for corporate renewal by Y. Doz, 1993 Language: EnglishType of document: INSEAD ChapterNote: Please note that no copies are availableAbstract: This chapter illustrates the generic strategy options available to firms in competitive situations entailing compatibility standards. The microcomputer industry has witnessed all these options: proprietary and closed standards, licensed proprietary standards, open de facto standards and open standards offered by competing groups of firms, and gateways between standards. The chapter concludes with a discussion of the difficulties of both setting industry standards and profiting from them
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This chapter illustrates the generic strategy options available to firms in competitive situations entailing compatibility standards. The microcomputer industry has witnessed all these options: proprietary and closed standards, licensed proprietary standards, open de facto standards and open standards offered by competing groups of firms, and gateways between standards. The chapter concludes with a discussion of the difficulties of both setting industry standards and profiting from them

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