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Cooperation and cooperating with Japanese firms

Author: Schütte, Hellmut INSEAD Area: Asian Business and Comparative Management In: Europe, Japan, and America in the 1990s: cooperation and competition - Leuenberger, Theodor;Weinstein, Martin E. - 1992 - Book Language: EnglishDescription: p. 36-68.Type of document: INSEAD ChapterAbstract: Looks at the strategies of Japanese firms in the world market, and the counter-strategies of Western firms. Argues that Western firms have to adjust to their competitors. This adjustment process challenges the fundamental of Western business logic, such as profit motivation
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Looks at the strategies of Japanese firms in the world market, and the counter-strategies of Western firms. Argues that Western firms have to adjust to their competitors. This adjustment process challenges the fundamental of Western business logic, such as profit motivation

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