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Regaining competitiveness: a process of organizational renewal

Author: Doz, Yves L. ; Thanheiser, HeinzINSEAD Area: Strategy In: Strategic thinking:leadership and the management of change - Hendry, John;Johnson, Gerry;Ne - 1993 - Book Language: EnglishDescription: p. 293-310.Type of document: INSEAD ChapterNote: Please ask the Library for this chapter.Abstract: Based on research and consulting experience in large multinationals, this chapter deals with corporate renewal. As innovation increasingly determines competitive advantage, the internal modes of operations, i.e. the "organizational capabilities" of large corporations have to change. To overcome self-generated bureaucratic sluggishness of their companies, top managers need to change their concept of structure, decision and effectiveness and engage in a process of organizational transformation. Successful processes link cognitive/intellectual and emotional "discovry" at individual level with collective "learning by doing" to achieve lasting "cultural" change
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Based on research and consulting experience in large multinationals, this chapter deals with corporate renewal. As innovation increasingly determines competitive advantage, the internal modes of operations, i.e. the "organizational capabilities" of large corporations have to change. To overcome self-generated bureaucratic sluggishness of their companies, top managers need to change their concept of structure, decision and effectiveness and engage in a process of organizational transformation. Successful processes link cognitive/intellectual and emotional "discovry" at individual level with collective "learning by doing" to achieve lasting "cultural" change

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