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Consumerism: search for the consumer interest

Author: Day, George S. ; Aaker, David A.Publisher: Free Press, 1978.Edition: 3d ed.Language: EnglishDescription: viii, 504 p. ; 24 cm.ISBN: 0029000505/0029000408Type of document: BookNote: Includes bibliographical references and index
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Item type Current location Collection Call number Status Date due
Book Doriot Library
Main Collection
Print HF5415.32 .A35 1978
(Browse shelf)

Includes bibliographical references and index

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