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Consumerism: search for the consumer interest

Author: Day, George S. ; Aaker, David A.Publisher: Free Press, 1971.Language: EnglishDescription: xx, 442 p ; 21 cm.Type of document: BookNote: Bibliography: p. 405-425
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Item type Current location Collection Call number Status Date due
Book Doriot Library
Main Collection
Print HF5415.32 .A35 1971
(Browse shelf)

Bibliography: p. 405-425

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