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Readings in consumer behavior: individuals, groups, and organizations

Author: Wallendorf, Melanie ; Zaltman, Gerald Series: Theories in marketing series Publisher: Wiley, 1979.Language: EnglishDescription: xvi, 473 p. ; 24 cm.ISBN: 047103021XType of document: BookNote: Includes bibliographies and index
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Item type Current location Collection Call number Status Date due
Book Doriot Library
Main Collection
Print HF5415.32 .W36 1979
(Browse shelf)

Includes bibliographies and index

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