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Establishing a national information technology infrastructure: the case of the French videotex system, Minitel

Author: Jelassi, Tawfik ; Teboul, James ; Cats-Baril, William L.INSEAD Area: Technology and Operations Management In: Strategic information systems: a European perspective - Ciborra, Claudio;Jelassi, Tawfik - 1994 - INSEAD Book Language: EnglishDescription: p. 73-98.Type of document: INSEAD ChapterNote: Please ask the Library for this chapter.Abstract: This case study consists of three parts. First, the French videotext system Minitel is described and compared to other videotext systems. Minitel is the only nationwide videotext system that has generated large enough volume to be called a success. A list of historical, political and technological factors accounting for the success of Minitel is then presented. The second part consists of discussing the use of Minitel as a competitive weapon in banking. The case of how a small bank implemented successfully a strategy based on Minitel to win market share is given as an example of the strategic use of the technology. The third and final part of this case study addresses the pedagogical issues (eg advantages of being an innovator; sustainability of competitive advantage; macro, social and economic factors in the diffusion of technology; alignment of strategic business and technology objectives; etc.) raised by the Minitel system
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This case study consists of three parts. First, the French videotext system Minitel is described and compared to other videotext systems. Minitel is the only nationwide videotext system that has generated large enough volume to be called a success. A list of historical, political and technological factors accounting for the success of Minitel is then presented. The second part consists of discussing the use of Minitel as a competitive weapon in banking. The case of how a small bank implemented successfully a strategy based on Minitel to win market share is given as an example of the strategic use of the technology. The third and final part of this case study addresses the pedagogical issues (eg advantages of being an innovator; sustainability of competitive advantage; macro, social and economic factors in the diffusion of technology; alignment of strategic business and technology objectives; etc.) raised by the Minitel system

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