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Gilman Office Automation Bangkok, Thailand

Author: Schütte, Hellmut ; Vigoda, JakeINSEAD Area: Asian Business and Comparative ManagementPublisher: Fontainebleau : INSEAD, 1991. ; INSEAD Euro-Asia Centre (EAC) 1991.Language: EnglishDescription: 22 p.Type of document: INSEAD CaseAbstract: Machines is one of the many subsidiaries of Europe's largest, highly diversified trading houses, Inchcape (UK). The company has taken over the distributorship for Ricoh photocopiers from a bankrupt Chinese trader and begins to rebuild the business for its principal. But the rapid success of the small company brings with it a number of problems in the booming Thai market. It is heavily reliant on one principal who could walk out on them. Local manufacturing could be considered, and the competition is not prepared to give up further marketsharePedagogical Objectives: To elaborate on the relationship between Ricoh of Japan and the UK-owned distributor, Inchcape plc
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To elaborate on the relationship between Ricoh of Japan and the UK-owned distributor, Inchcape plc

Machines is one of the many subsidiaries of Europe's largest, highly diversified trading houses, Inchcape (UK). The company has taken over the distributorship for Ricoh photocopiers from a bankrupt Chinese trader and begins to rebuild the business for its principal. But the rapid success of the small company brings with it a number of problems in the booming Thai market. It is heavily reliant on one principal who could walk out on them. Local manufacturing could be considered, and the competition is not prepared to give up further marketshare

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