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Consumer behavior: theory and application

Author: Farley, John U. ; Howard, John A. ; Ring, L. Winston Series: Marketing Science Institute series Publisher: Allyn and Bacon, 1974.Language: EnglishDescription: xiii, 274 p. ; 24 cm.Type of document: BookNote: Bibliography: p. 263-271
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Item type Current location Collection Call number Status Date due
Book Doriot Library
Print HC79 .C6 F37
(Browse shelf)
Book Doriot Library
Main Collection
Print HF5415.32 .F37 1974
(Browse shelf)

Bibliography: p. 263-271

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