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An Information processing theory of consumer choice

Author: Bettman, James R. Series: Advances in marketing series Publisher: Addison Wesley, 1979.Language: EnglishDescription: xiv, 402 p. ; 25 cm.ISBN: 0201008343Type of document: BookNote: Includes indexes/Bibliography: p. 355-382
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Item type Current location Collection Call number Status Date due
Book Doriot Library
Main Collection
Print HF5415.32 .B48 1979
(Browse shelf)

Includes indexes/Bibliography: p. 355-382

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