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New manufacturing strategies: taking advantage of uniform standards and alternative technologies

Author: De Meyer, Arnoud INSEAD Area: Technology and Operations Management In: Single market Europe: opportunities and challenges for business - Makridakis, Spyros - 1991 - INSEAD Book Language: EnglishDescription: p. 119-140.Type of document: INSEAD ChapterNote: Please ask the Library for this chapter.Abstract: Manufacturing is a vital function whose importance has increased in the face of global competition. Mass production and the ability to produce goods at low cost are no longer the cornerstones of manufacturing strategies. In order to gain and/or maintain competitive advantage, other considerations such as quality, flexibility and responsiveness have become of critical importance. Moreover, low cost, high quality, reliability, increased flexibility, and quick responsiveness are no longer exclusive of one another. Successful manufacturers achieve all of these at the same time. Unification will provide European manufacturers with a single market of 325 million people, opening up huge possibilities for economies of scale and rationalisation of operations across the continent. Dangers will also multiply as outside competition is attracted and internal battles intensified..
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Manufacturing is a vital function whose importance has increased in the face of global competition. Mass production and the ability to produce goods at low cost are no longer the cornerstones of manufacturing strategies. In order to gain and/or maintain competitive advantage, other considerations such as quality, flexibility and responsiveness have become of critical importance. Moreover, low cost, high quality, reliability, increased flexibility, and quick responsiveness are no longer exclusive of one another. Successful manufacturers achieve all of these at the same time. Unification will provide European manufacturers with a single market of 325 million people, opening up huge possibilities for economies of scale and rationalisation of operations across the continent. Dangers will also multiply as outside competition is attracted and internal battles intensified..

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