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Semiotics in marketing

Author: Pinson, Christian INSEAD Area: MarketingIn: Encyclopedia of language and linguistics; Elsevier, 1990 Language: EnglishType of document: INSEAD ChapterNote: Please note that no copies are availableAbstract: The article is a review of the semiotic literature in marketing. It aims to present a concise survey of the diverse theories and uses of semiotics by marketing scholars
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The article is a review of the semiotic literature in marketing. It aims to present a concise survey of the diverse theories and uses of semiotics by marketing scholars

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