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Challenges in Europe in the 1990s - Are our systems coping ?

Author: Naert, Philippe A. INSEAD Area: MarketingIn: Proceedings of the European express user group conference by M. Müller, 1990 Language: EnglishType of document: INSEAD ChapterNote: Please note that no copies are availableAbstract: The author reflects on the implications of the European Single Market for the development and use of marketing decision support systems
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The author reflects on the implications of the European Single Market for the development and use of marketing decision support systems

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