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Naar een marketing strategie voor de regio Antwerpen

Author: Naert, Philippe A. INSEAD Area: MarketingIn: Regio Antwerpen 2000: een vernieuwende blik op de toekomst by E. Pollefliet and V. Van Rompuy, 1991 Language: DutchType of document: INSEAD ChapterNote: Please note that no copies are availableAbstract: The paper discusses the application of principles of marketing to the economic development of a region. Particular attention is given to issues related to market segmentation and positioning, for a company, here the region, that wants to serve many different constituencies with very different objectives, needs and value systems
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The paper discusses the application of principles of marketing to the economic development of a region. Particular attention is given to issues related to market segmentation and positioning, for a company, here the region, that wants to serve many different constituencies with very different objectives, needs and value systems

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