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Electrolux: the acquisition of Zanussi

Author: Ghoshal, Sumantra ; Haspeslagh, PhilippeINSEAD Area: StrategyPublisher: Fontainebleau : INSEAD, 1989.Language: EnglishDescription: 26 p.Type of document: INSEAD CaseAbstract: International acquisitions have become an extremely important vehicle for growth for multinational companies. A key task for many MNC managers is the planning of such acquisitions and the integration of acquired companies in a manner that enhances the company's overall competitive advantage vis-à-vis other global, regional and national players. The case describes the white goods industry in Europe, the strategic complexity of a globalising industry, and the acquisition and later integration of Zanussi by Electrolux. It focuses around the central question, how do you manage acquisitions within an overall company strategy ?Pedagogical Objectives: Pedagogical objectives not available
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International acquisitions have become an extremely important vehicle for growth for multinational companies. A key task for many MNC managers is the planning of such acquisitions and the integration of acquired companies in a manner that enhances the company's overall competitive advantage vis-à-vis other global, regional and national players. The case describes the white goods industry in Europe, the strategic complexity of a globalising industry, and the acquisition and later integration of Zanussi by Electrolux. It focuses around the central question, how do you manage acquisitions within an overall company strategy ?

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