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Nissan Motor Co. Europe

Author: Schneider, Susan C. ; Asakura, AyakoINSEAD Area: Organisational BehaviourPublisher: Fontainebleau : INSEAD, 1989.Language: EnglishDescription: 14 p.Type of document: INSEAD CaseAbstract: Describes Nissan Motor Company's operations in Spain and Italy (manufacturing and sales). It depicts the management approach as being 'local' versus 'Japanese'. It also highlights problems experienced by the Japanese expatriate.Pedagogical Objectives: · To demonstrate 'local' approach to MNC-subsidiary relationships · To raise the issue of 'local' versus 'global' trade-offs · To raise concerns about perceptions of autonomy at local level and the concerns of Japanese expatriates.
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· To demonstrate 'local' approach to MNC-subsidiary relationships · To raise the issue of 'local' versus 'global' trade-offs · To raise concerns about perceptions of autonomy at local level and the concerns of Japanese expatriates.

Describes Nissan Motor Company's operations in Spain and Italy (manufacturing and sales). It depicts the management approach as being 'local' versus 'Japanese'. It also highlights problems experienced by the Japanese expatriate.

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