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Management in action 1: the case of ATandT

Author: Schneider, Susan C. ; Powley, EllenINSEAD Area: Organisational Behaviour In: Management - Aldag, Ramon J.;Stearns, Timothy M. - 1991 - Book Language: EnglishDescription: p. 72-73.Type of document: INSEAD ChapterNote: Please ask the Library for this chapterAbstract: This chapter describes the events leading up to and following the January 1984 divestiture of Bell Telephone companies. It discusses the changes in images of ATandT as viewed by the environment, the company and the members. It demonstrates the efforts to change the corporate culture and problems therein and questions the fit between corporate culture and strategy and the link to company performance.
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This chapter describes the events leading up to and following the January 1984 divestiture of Bell Telephone companies. It discusses the changes in images of ATandT as viewed by the environment, the company and the members. It demonstrates the efforts to change the corporate culture and problems therein and questions the fit between corporate culture and strategy and the link to company performance.

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