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Turnaround strategies for strategic business units with an ageing technology

Author: De Meyer, Arnoud ; Barbé, Jan ; Deschoolmeester, Dirk ; Moenaert, RudyINSEAD Area: Technology and Operations Management In: Strategic management of technological innovation - Loveridge, Ray;Pitt, Martyn Jo - 1990 - Book Language: EnglishDescription: p. 39-61.Type of document: INSEAD ChapterNote: Please ask the Library for this chapter.Abstract: Technology is an important asset in every company. It plays a manifest role in determining the competitive position and the economic outlook of the company. If technology is important, the company must address several important issues: how will the present set of technologies used by the organization influence its competitive advantage within the industry; is this likely to change as a result of the emergence of new technologies and if so, how does the organization best acquire the new technologies?
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Technology is an important asset in every company. It plays a manifest role in determining the competitive position and the economic outlook of the company. If technology is important, the company must address several important issues: how will the present set of technologies used by the organization influence its competitive advantage within the industry; is this likely to change as a result of the emergence of new technologies and if so, how does the organization best acquire the new technologies?

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