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Volkswagen: facing Japanese competition

Author: Schütte, Hellmut ; Kuan, KaiINSEAD Area: Asian Business and Comparative ManagementPublisher: Fontainebleau : INSEAD, 1992. ; INSEAD Euro-Asia Centre (EAC) 1992.Language: EnglishDescription: 29 p.Type of document: INSEAD CaseAbstract: Volkswagen is facing a major challenge from Japanese competitors in Europe as well as in other markets. The company is responding by not only streamlining their operations in Western Europe, but also investing heavily in Eastern Europe. Major emphasis is given to strengthening Volkswagen's position in Asia. New agreements are concluded for the Japanese market, anf new projects are started in China and TaiwanPedagogical Objectives: To show how a traditionally successful European firm responds to sudden changes in the industry. The firm not only has to learn newly-developed manufacturing and marketing techniques but also has to cope with the problems of its high cost manufacturing base
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To show how a traditionally successful European firm responds to sudden changes in the industry. The firm not only has to learn newly-developed manufacturing and marketing techniques but also has to cope with the problems of its high cost manufacturing base

Volkswagen is facing a major challenge from Japanese competitors in Europe as well as in other markets. The company is responding by not only streamlining their operations in Western Europe, but also investing heavily in Eastern Europe. Major emphasis is given to strengthening Volkswagen's position in Asia. New agreements are concluded for the Japanese market, anf new projects are started in China and Taiwan

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