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Creating new market space: a systematic approach to value innovation can help companies break free from the competitive pack

Author: Mauborgne, Renée ; Kim, W. ChanINSEAD Area: StrategyIn: Harvard Business Review, vol. 77, no. 1, jan-feb. 1999 Language: EnglishDescription: p. 83-93.Type of document: INSEAD ArticleNote: Please ask the Library for this articleAbstract: What separates high-growth companies from the pack is the way managers make sense of how they do business
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INSEAD Article Doriot Library
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What separates high-growth companies from the pack is the way managers make sense of how they do business

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