Normal view MARC view

Negativity in intradimensional judgments of presidential candidates

Author: Klein, Jill INSEAD Area: MarketingIn: Advances in Consumer Research, vol. 25, 1998 Language: EnglishDescription: p.574-577.Type of document: INSEAD ArticleNote: Please ask the Library for this articleAbstract: Character judgments of candidates in three presidential elections were examined using data from the 1984, 1988 and 1992 National Election Studies. When differences were perceived between the candidates on a particular attribute, that difference was more predictive of overall evaluations for the candidate viewed more negatively on that attribute than for his more positivelyèviewed opponent. Thus, support was found for the use of intradimensional strategies and negativity in candidate evaluations
Tags: No tags from this library for this title. Add tag(s)
Log in to add tags.
Item type Current location Call number Status Date due
INSEAD Article Doriot Library
Available

Please ask the Library for this article

Character judgments of candidates in three presidential elections were examined using data from the 1984, 1988 and 1992 National Election Studies. When differences were perceived between the candidates on a particular attribute, that difference was more predictive of overall evaluations for the candidate viewed more negatively on that attribute than for his more positivelyèviewed opponent. Thus, support was found for the use of intradimensional strategies and negativity in candidate evaluations

Digitized

There are no comments for this item.

Log in to your account to post a comment.
Koha 3.18 - INSEAD Library Catalogue
Library Home | Contact Us | What's Koha?