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Strategic channel design

Author: Anderson, Erin ; Day, George S. ; Rangan, V. KasturiINSEAD Area: MarketingIn: Sloan Management Review, vol. 38, no. 4, summer 1997 Language: EnglishDescription: p. 59-69.Type of document: INSEAD ArticleNote: Please ask the Library for this articleAbstract: When choosing distribution channels, companies need to rely on design principles that are aligned with their overall competitive strategy and performance objectives.
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INSEAD Article Doriot Library
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When choosing distribution channels, companies need to rely on design principles that are aligned with their overall competitive strategy and performance objectives.

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