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Interpretation in organizations: sensemaking and strategy

Author: Schneider, Susan C. INSEAD Area: Organisational BehaviourIn: European Journal of Work and Organizational Psychology, vol. 6, no. 1, 1997 Language: EnglishDescription: p. 93-101.Type of document: INSEAD ArticleNote: Please ask the Library for this articleAbstract: The interaction of an organization with its environment constitutes its strategy. The process by which an organization gathers and interprets information regarding its environment determines, in part, the strategic response. This process, far from being objective and rational, is subject to interpretation. This article discusses how the process and content of interpretation, or organizational sensemaking, may influence organizational-level behavior, i.e. strategy
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The interaction of an organization with its environment constitutes its strategy. The process by which an organization gathers and interprets information regarding its environment determines, in part, the strategic response. This process, far from being objective and rational, is subject to interpretation. This article discusses how the process and content of interpretation, or organizational sensemaking, may influence organizational-level behavior, i.e. strategy

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