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Developing mature internet strategies: insights from the banking sector

Author: Meyer, J. F. ; Angehrn, Albert A.INSEAD Area: Technology and Operations ManagementIn: Information Systems Management, vol. 14, no. 3, summer 1997 Language: EnglishDescription: p. 37-43.Type of document: INSEAD ArticleNote: Please ask the Library for this articleAbstract: Although the banking industry plays a central role in the world economy and has traditionally been an innovative user of information technology, banks are struggling to develop mature internet strategies. A model used to analyse the type of internet activities among a sample of banks as well as their level of sophistication and customization is useful not only for revealing unexploited opportunities in the banking sector but also for guiding the strategy-building process of organizations in other industries
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Although the banking industry plays a central role in the world economy and has traditionally been an innovative user of information technology, banks are struggling to develop mature internet strategies. A model used to analyse the type of internet activities among a sample of banks as well as their level of sophistication and customization is useful not only for revealing unexploited opportunities in the banking sector but also for guiding the strategy-building process of organizations in other industries

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