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Creative leadership: jazzing up business

Author: Kets de Vries, Manfred F. R. INSEAD Area: Entrepreneurship and Family EnterpriseIn: Chief Executive, no. 21, March 1997 Language: EnglishDescription: p. 64-66.Type of document: INSEAD ArticleNote: Please ask the Library for this articleAbstract: Some corporate leaders attribute their successes to a critical core competency. They argue that their efforts at strategic reorientation create major competitive advantages or maintain that they have smoothed operations through cost reduction, improvement of quality and services, or reducing the development time of new products. Others credit cutting-edge technology or sophisticated information systems with driving the success of their firms. But at the root of each of these various advantages is the most valuable asset of all: creative talent
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INSEAD Article Doriot Library
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Some corporate leaders attribute their successes to a critical core competency. They argue that their efforts at strategic reorientation create major competitive advantages or maintain that they have smoothed operations through cost reduction, improvement of quality and services, or reducing the development time of new products. Others credit cutting-edge technology or sophisticated information systems with driving the success of their firms. But at the root of each of these various advantages is the most valuable asset of all: creative talent

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