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The Flow of culture: some notes on globalization and the multinational corporation

Author: Laurent, André ; Van Maanen, JohnINSEAD Area: Strategy ; Organisational Behaviour In: Organization theory and the multinational corporation - Ghoshal, Sumantra;Westney, D. Eleanor - 1993 - INSEAD Book Language: EnglishDescription: p. 275-312.Type of document: INSEAD ChapterNote: Please ask the Library for this chapter.Abstract: Issues of globalization in multinational corporations are analyzed from cultural and cross-cultural perspectives. The case of Tokyo Disneyland is presented as an illustration of the "flow of culture" in multinational corporations. The chapter discusses the potential contribution of a cultural approach to the study of globalization processes in organizations
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Issues of globalization in multinational corporations are analyzed from cultural and cross-cultural perspectives. The case of Tokyo Disneyland is presented as an illustration of the "flow of culture" in multinational corporations. The chapter discusses the potential contribution of a cultural approach to the study of globalization processes in organizations

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