Normal view MARC view

Estimating the response effect of future events based on historical analogy: a methodology and illustration on genetic substitution of brand name drug sales following patent expiration

Author: Vanhonacker, Wilfried R. ; Price, LydiaINSEAD Area: MarketingIn: Marketing Letters, vol. 6, 1995 Language: EnglishDescription: p. 73-85.Type of document: INSEAD ArticleNote: Please ask the Library for this articleAbstract: Managerial decisions often are made with considerable uncertainty about their possible effects. In assessing such problems, we often rely in an ad hoc fashion on analogous situations in the hope that they will shed light on the possible outcomes. This paper introduces a formal methodology for transferring information or data from one situation to another. A simple recursive least-squares approach to the Bayesian data transferability problem is discussed. Focus in on the method's applicability to commonly encountered marketing problems. Empirical testing and estimation issues are discussed and illustrated in the framework of generic substitution of brand-name drug sales following patent expiration
Tags: No tags from this library for this title. Add tag(s)
Log in to add tags.
Item type Current location Call number Status Date due
INSEAD Article Doriot Library
Available

Please ask the Library for this article

Managerial decisions often are made with considerable uncertainty about their possible effects. In assessing such problems, we often rely in an ad hoc fashion on analogous situations in the hope that they will shed light on the possible outcomes. This paper introduces a formal methodology for transferring information or data from one situation to another. A simple recursive least-squares approach to the Bayesian data transferability problem is discussed. Focus in on the method's applicability to commonly encountered marketing problems. Empirical testing and estimation issues are discussed and illustrated in the framework of generic substitution of brand-name drug sales following patent expiration

Digitized

There are no comments for this item.

Log in to your account to post a comment.
Koha 3.18 - INSEAD Library Catalogue
Library Home | Contact Us | What's Koha?