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Be creative or be mediocre

Author: Makridakis, Spyros INSEAD Area: Technology and Operations ManagementIn: Executive Excellence, vol. 13, no. 1, jan. 1996 Language: EnglishDescription: p. 11-12.Type of document: INSEAD ArticleNote: Please ask the Library for this articleAbstract: Individuals or firms that aren't creative will not perform well in the short term and will be doomed to failure in the long run
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INSEAD Article Doriot Library
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Individuals or firms that aren't creative will not perform well in the short term and will be doomed to failure in the long run

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