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Richard Branson et Virgin. L'âge de raison d'une entreprise contre-culturelle (trad. of INSEAD case study: Branson's Virgin: the coming age of a counter cultural enterprise)

Author: Kets de Vries, Manfred F. R. ; Dick, RobertINSEAD Area: Organisational BehaviourIn: Gestion, vol. 20, no. 4, December 1995 Language: FrenchDescription: p. 63-76.Type of document: INSEAD ArticleNote: Please ask the Library for this articleAbstract: This case follows the development of Richard Branson from his early days as the editor of his own student magazine to his current status as founder and chairman of the Virgin Group. It focuses on the iconoclastic, yet extremely effective, management style and business philosophy of a man who has become one of the world's best-known entrepreneurs. The broad overview of Richard Branson and Virgin given in the case itself is complemented by the personal interview with Richard Branson and the video interview with Branson and his two managing directors, Robert Devereux and Trevor Abbott
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INSEAD Article Doriot Library
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This case follows the development of Richard Branson from his early days as the editor of his own student magazine to his current status as founder and chairman of the Virgin Group. It focuses on the iconoclastic, yet extremely effective, management style and business philosophy of a man who has become one of the world's best-known entrepreneurs. The broad overview of Richard Branson and Virgin given in the case itself is complemented by the personal interview with Richard Branson and the video interview with Branson and his two managing directors, Robert Devereux and Trevor Abbott

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