Normal view MARC view

SEB case study

Author: Angelmar, Reinhard INSEAD Area: Marketing In: Marketing management:strategy and cases - Dalrymple, Douglas J.;Parsons, Leonard J - 1990 - Book Language: EnglishDescription: p. 129-140.Type of document: INSEAD ChapterNote: Please ask the Library for this chapter.Abstract: The chapter discusses the product launch of an alcoholic breverage. It illustrates the development of a segmentation and positioning strategy in a new market and the formulation of a marketing mix, and analyses the internal consistency of decisions on the target segment, positioning and marketing mix. It assesses the plus and minus factors of market entry as number two
Tags: No tags from this library for this title. Add tag(s)
Log in to add tags.
Item type Current location Collection Call number Status Date due
INSEAD Chapter Digital Library
PDF Available

Please ask the Library for this chapter.

The chapter discusses the product launch of an alcoholic breverage. It illustrates the development of a segmentation and positioning strategy in a new market and the formulation of a marketing mix, and analyses the internal consistency of decisions on the target segment, positioning and marketing mix. It assesses the plus and minus factors of market entry as number two

Digitized

There are no comments for this item.

Log in to your account to post a comment.
Koha 3.18 - INSEAD Library Catalogue
Library Home | Contact Us | What's Koha?