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Global strategic management: impact on the new frontiers of strategy research

Author: Ghoshal, Sumantra ; Bartlett, Christopher A.INSEAD Area: StrategyIn: Strategic Management Journal. Special issue, vol. 12, summer 1991 Language: EnglishDescription: p. 5-16.Type of document: INSEAD ArticleNote: Please ask the Library for this articleAbstract: Over the last decade, research on strategic management has benefitted from stronger theory gounding and more rigorous empirical studies. However, in this process, research has also tended to become more fragmented and to lose its managerial relevance. The paper suggests how recent research in the field of international management might provide opportunities of synthesis and cross-fertilization to trigger the new round of strategy research
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Over the last decade, research on strategic management has benefitted from stronger theory gounding and more rigorous empirical studies. However, in this process, research has also tended to become more fragmented and to lose its managerial relevance. The paper suggests how recent research in the field of international management might provide opportunities of synthesis and cross-fertilization to trigger the new round of strategy research

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