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Introduction au numéro spécial France-Allemagne

Author: Angelmar, Reinhard INSEAD Area: MarketingIn: Recherche et Applications en Marketing, vol. 6, no. 3, 1991 Language: EnglishDescription: p. 1-3.Type of document: INSEAD ArticleNote: Please ask the Library for this articleAbstract: In the introduction to the special issue of this journal on "France-Germany", the articles contained within it are positioned under group headings, dealing with the analysis of the market environments, the behaviour of firms and consumer behaviour. The main differences emerging from the comparisons between France and Germany are summarised
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In the introduction to the special issue of this journal on "France-Germany", the articles contained within it are positioned under group headings, dealing with the analysis of the market environments, the behaviour of firms and consumer behaviour. The main differences emerging from the comparisons between France and Germany are summarised

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