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The Acquisition and integration of Zanussi by Electrolux: a case study

Author: Ghoshal, Sumantra ; Haspeslagh, PhilippeINSEAD Area: StrategyIn: European Management Journal, vol. 8, no. 4, dec. 1990 Language: EnglishDescription: p. 414-433.Type of document: INSEAD ArticleNote: Please ask the Library for this articleAbstract: The acquisition of Zanussi by Electrolux, a process begun in 1983, is a classic success involving an aggressively acquisitive company growing strategically in a difficult industry. Although Zanussi was not specifically targeted, the troubled Italian producer was a very good fit for the expansion of Electrolux in Europe. This prize-winning case study recounts the acquisition management of the Zanussi organization in all its aspects which gave Electrolux a clear lead in the major appliance industry in the 80s
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The acquisition of Zanussi by Electrolux, a process begun in 1983, is a classic success involving an aggressively acquisitive company growing strategically in a difficult industry. Although Zanussi was not specifically targeted, the troubled Italian producer was a very good fit for the expansion of Electrolux in Europe. This prize-winning case study recounts the acquisition management of the Zanussi organization in all its aspects which gave Electrolux a clear lead in the major appliance industry in the 80s

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