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Quality up, technology down: manufacturing improvement programs in Europe

Author: De Meyer, Arnoud ; Ferdows, KasraINSEAD Area: Technology and Operations ManagementIn: International Journal of Technology Management, Special publication: "On the increasing role of technology in corporate policy", 1991 Language: EnglishDescription: p. 136-153.Type of document: INSEAD ArticleNote: Please ask the Library for this articleAbstract: Manufacturing has been recognised over the last decade to be an important strategic weapon. Most of the research on manufacturing's role in the company's strategy is based on clinical case studies. The European Manufacturing Futures Project is a long term project carried out at INSEAD, to gather data through a questionnaire on the manufacturing strategy of large European manufacturers. This paper is a report on the sixth survey, which was carried out in the first semester of 1988. The most striking conclusions are: that quality remains the core of European manufacturing strategy; that technology has lost some of its former appeal, and that more attention is paid to "org"ware rather than "tech"ware; and that success in performance improvement is always the result of a comprehensive set of long term action plans
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Manufacturing has been recognised over the last decade to be an important strategic weapon. Most of the research on manufacturing's role in the company's strategy is based on clinical case studies. The European Manufacturing Futures Project is a long term project carried out at INSEAD, to gather data through a questionnaire on the manufacturing strategy of large European manufacturers. This paper is a report on the sixth survey, which was carried out in the first semester of 1988. The most striking conclusions are: that quality remains the core of European manufacturing strategy; that technology has lost some of its former appeal, and that more attention is paid to "org"ware rather than "tech"ware; and that success in performance improvement is always the result of a comprehensive set of long term action plans

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