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Organizing competitor analysis systems

Author: Ghoshal, Sumantra ; Westney, EleanorINSEAD Area: StrategyIn: Strategic Management Journal, vol. 12, dec. 1991 Language: EnglishDescription: p. 17-31.Type of document: INSEAD ArticleNote: Please ask the Library for this articleAbstract: Based on a detailed study of the competitor analysis (CA) systems in three large companies, this paper examines the assessments of the formal CA systems by both competitor, analysts and by line and staff managers who are the main users of CA in these companies, the uses to which CA is put, and the organizational systems by which the function attempts to improve its contributions and strenghten its role
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Based on a detailed study of the competitor analysis (CA) systems in three large companies, this paper examines the assessments of the formal CA systems by both competitor, analysts and by line and staff managers who are the main users of CA in these companies, the uses to which CA is put, and the organizational systems by which the function attempts to improve its contributions and strenghten its role

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