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Author: Ghoshal, Sumantra ; Bartlett, Christopher A.INSEAD Area: StrategyIn: McKinsey Quarterly, winter 1990 Language: EnglishDescription: p. 31-42.Type of document: INSEAD ArticleNote: Please ask the Library for this articleAbstract: Global competition poses no greater challenge than that of devising, implementing and sustaining the complex organizations such competition requires. But companies come to the task with vastly different experiences in international business and, as a result, bring with them unawares the heavy weight of past choices, strategic and organizational. As the authors note, "these companies are all gradually evolving to a similar transnational form. In operative terms, however, they face very different specific challenges"
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INSEAD Article Doriot Library
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Global competition poses no greater challenge than that of devising, implementing and sustaining the complex organizations such competition requires. But companies come to the task with vastly different experiences in international business and, as a result, bring with them unawares the heavy weight of past choices, strategic and organizational. As the authors note, "these companies are all gradually evolving to a similar transnational form. In operative terms, however, they face very different specific challenges"

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