Normal view MARC view

Modelling the effect of advertising on price response: an econometric framework and some preliminary findings

Author: Vanhonacker, Wilfried R. INSEAD Area: MarketingIn: Journal of Business Research, vol. 19, no. 2, September 1989 Language: EnglishDescription: p. 127-149.Type of document: INSEAD ArticleNote: Please ask the Library for this articleAbstract: An econometric modelling framework is developed and applied to obtain insights into the effect of advertising on price response. An empirical illustration of the approach provides some tentative results. Advertising is found to have a significant and nonlinear impact on price elasticities
Tags: No tags from this library for this title. Add tag(s)
Log in to add tags.
Item type Current location Call number Status Date due
INSEAD Article Doriot Library
Available

Please ask the Library for this article

An econometric modelling framework is developed and applied to obtain insights into the effect of advertising on price response. An empirical illustration of the approach provides some tentative results. Advertising is found to have a significant and nonlinear impact on price elasticities

Digitized

There are no comments for this item.

Log in to your account to post a comment.
Koha 3.18 - INSEAD Library Catalogue
Library Home | Contact Us | What's Koha?