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Structural adjustment in European retail banking: some views from industrial organization

Author: Neven, Damien J. INSEAD Area: Economics and Political Science In: European banking in the 1990s - Dermine, Jean - 1990 - INSEAD Book Language: EnglishDescription: p. 153-178.Type of document: INSEAD ChapterNote: Please ask the Library for this chapter.Abstract: This paper tries to assess how the current programme of European integration will affect the structure of the European retail banking industry. It is argued that trade in banking services is, and will presumably remain, limited, while there is still a concern for possible trade diversion. Next, the conditions for the establishment of subsidiaries of European banks in other European countries are analysed. It is argued that current directives will matter in so far as they set in motion a process of competitive deregulation. It is found that deregulation should induce more price competition. In turn, this will affect bank strategies in terms of quality of service they choose to offer, in terms of the number and locations of their branches, in terms of the price discrimination they can achieve and in terms of the way in which customer loyalty can be exploited. Evidence is provided on the lack of competition in the banking industry..
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This paper tries to assess how the current programme of European integration will affect the structure of the European retail banking industry. It is argued that trade in banking services is, and will presumably remain, limited, while there is still a concern for possible trade diversion. Next, the conditions for the establishment of subsidiaries of European banks in other European countries are analysed. It is argued that current directives will matter in so far as they set in motion a process of competitive deregulation. It is found that deregulation should induce more price competition. In turn, this will affect bank strategies in terms of quality of service they choose to offer, in terms of the number and locations of their branches, in terms of the price discrimination they can achieve and in terms of the way in which customer loyalty can be exploited. Evidence is provided on the lack of competition in the banking industry..

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