Normal view MARC view

Reinventing Airbus

Author: Crawford, Robert J. ; Cadot, Olivier ; Gabel, H. Landis ; Traça, Daniel A.INSEAD Area: Economics and Political SciencePublisher: Fontainebleau : INSEAD, 1999.Language: EnglishDescription: 17 p.Type of document: INSEAD CaseAbstract: Airbus is contemplating changing its legal structure and launching a super-jumbo to compete with 747, but the consortium is divided on strategic priorities. Should if focus on changing its legal structure ? Should it maintain a market-share strategy ? Should the consortium seek a truce in the price war with Boeing ?Pedagogical Objectives: The case's objective is to discuss the strategic options for Boeing and Airbus and to understand how Airbus' idiosyncratic structure and internal decision-making process affect the nature of the competition with Boeing.
Tags: No tags from this library for this title. Add tag(s)
Log in to add tags.
Item type Current location Collection Call number Status Date due
INSEAD Case Doriot Library
INSEAD Publications Display
Print Consultation only
INSEAD Case Tanoto Library
INSEAD Publications Display
Print Consultation only

The case's objective is to discuss the strategic options for Boeing and Airbus and to understand how Airbus' idiosyncratic structure and internal decision-making process affect the nature of the competition with Boeing.

Airbus is contemplating changing its legal structure and launching a super-jumbo to compete with 747, but the consortium is divided on strategic priorities. Should if focus on changing its legal structure ? Should it maintain a market-share strategy ? Should the consortium seek a truce in the price war with Boeing ?

There are no comments for this item.

Log in to your account to post a comment.
Koha 3.18 - INSEAD Library Catalogue
Library Home | Contact Us | What's Koha?