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The Internationalization of television, cable and satellite broadcasting (A and B)

Author: Dawar, Niraj ; Grimburg-Flood, MichaelINSEAD Area: MarketingPublisher: Fontainebleau : INSEAD, 1993.Language: EnglishDescription: 34 p. + 23 p.Type of document: INSEAD CaseAbstract: Report A identifies and examines key issues and future business opportunities in the principal cable and satellite television markets. Sections 1 and 2 focus on the driving forces behind the "globalization" of television, the "new media" (cable and satellite), and the internationalization of programming. They end with a brief look at likely future developments. Sections 3-10 focus on the current status of the European cable and satellite TV industry, taking into account penetration rates. It also examines major trends in the US and Asia and examines these as they relate to the advertising industry, regulation and new technologies. Finally, it looks at two "global news networks" - CNN International and the BBC World Service. Section 11 examines the role of governmental regulation. Report B is a special appendices section intended to be read if further information is sought.Pedagogical Objectives: To meet the needs of anyone wishing to acquaint themselves with developments in the cable and satellite television industry. It can be used as : - background material for case writing - class assigment as background material for a case - an introduction to the issues and developments in this rapidly evolving industry
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To meet the needs of anyone wishing to acquaint themselves with developments in the cable and satellite television industry. It can be used as : - background material for case writing - class assigment as background material for a case - an introduction to the issues and developments in this rapidly evolving industry

Report A identifies and examines key issues and future business opportunities in the principal cable and satellite television markets. Sections 1 and 2 focus on the driving forces behind the "globalization" of television, the "new media" (cable and satellite), and the internationalization of programming. They end with a brief look at likely future developments. Sections 3-10 focus on the current status of the European cable and satellite TV industry, taking into account penetration rates. It also examines major trends in the US and Asia and examines these as they relate to the advertising industry, regulation and new technologies. Finally, it looks at two "global news networks" - CNN International and the BBC World Service. Section 11 examines the role of governmental regulation. Report B is a special appendices section intended to be read if further information is sought.

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