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Dealing with the Asian crisis: in or out for Chemco

Author: Butler, Charlotte ; De Bettignies, Henri-ClaudeINSEAD Area: Asian Business and Comparative ManagementPublisher: Fontainebleau : INSEAD Euro-Asia Centre (EAC) 1999.Language: EnglishDescription: 3 p.Type of document: INSEAD CaseAbstract: Chemical Corp. of America (Chemco), a US-based petrochemical corporatio, has been building up its Asia-Pacific presence since 1994, culminating in the establishment of a regional headquarters in Singapore. The onset of the Asian economic crisis puts this strategy in jeopardy and at a Board meeting held in Houston,members argue very different views about what can be done in view of the current "crisis"Pedagogical Objectives: Participants in the session have to organize the information given in the case, ponder the positions proposed, and advise on what to do while assessing the trade-offs involved. Useful in executive courses dealing with "crisis management", with the "management of change", and with decision making in a difficult situation in a non-Western environment
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Participants in the session have to organize the information given in the case, ponder the positions proposed, and advise on what to do while assessing the trade-offs involved. Useful in executive courses dealing with "crisis management", with the "management of change", and with decision making in a difficult situation in a non-Western environment

Chemical Corp. of America (Chemco), a US-based petrochemical corporatio, has been building up its Asia-Pacific presence since 1994, culminating in the establishment of a regional headquarters in Singapore. The onset of the Asian economic crisis puts this strategy in jeopardy and at a Board meeting held in Houston,members argue very different views about what can be done in view of the current "crisis"

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