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Acer Mobile Systems Unit (B): back on the road to growth

Author: Crawford, Robert J. ; Loch, Christoph H.INSEAD Area: Technology and Operations ManagementPublisher: Fontainebleau : INSEAD Euro-Asia Centre (EAC) 1999.Language: EnglishDescription: 4 p.Type of document: INSEAD CaseAbstract: Acer, one of the top five notebook computer manufacturers in the world, operates in an extremely fast moving market with product life cycles of 6 months. The company faced a crisis because of an unfavorable product mix and time-to-market delays costing them significant revenues. The A case describes the problems causes, and the B case outlines the multi-dimensional solution that the company tookPedagogical Objectives: The case allows the student a RandD manager to : 1, discuss the structure of a fast new product developement process; 2, recognise bottlenecks and sources of problems, such as specification stabiblity, deelopment capacity, design and testing quality, andd manufacturing rampup; 3, work through the sources of improvement. In particular, the case makes clear that a solution must attack several dimensions at once, not only root-cause at a time
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The case allows the student a RandD manager to : 1, discuss the structure of a fast new product developement process; 2, recognise bottlenecks and sources of problems, such as specification stabiblity, deelopment capacity, design and testing quality, andd manufacturing rampup; 3, work through the sources of improvement. In particular, the case makes clear that a solution must attack several dimensions at once, not only root-cause at a time

Acer, one of the top five notebook computer manufacturers in the world, operates in an extremely fast moving market with product life cycles of 6 months. The company faced a crisis because of an unfavorable product mix and time-to-market delays costing them significant revenues. The A case describes the problems causes, and the B case outlines the multi-dimensional solution that the company took

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