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Eureko alliance: building a pan European network in insurance and banking (A, B and C)

Author: Freeman, Kenneth E. ; Verdin, PaulINSEAD Area: StrategyPublisher: Fontainebleau : INSEAD, 1998.Language: EnglishDescription: 26 p. + 22 p. + 2 p.Type of document: INSEAD CaseAbstract: The Eureko Case A-B-C examines an innovative alliance of European insurance companies created in response to the expected consolidation of the industry in an integrating Europe. By exploring the evolution of the Alliance it addresses the critical issues both alliances and organisations integrating across regional boundaries have to confrontPedagogical Objectives: To explore alternative strategies available in a consolidating Europe, evaluate the suitability of alliances to meet the needs of partners with different objectives, examine the creation of institutions to foster synergy, explore the management of ambiguity, and examine how to measure the success and failure of alliances
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INSEAD Case Doriot Library
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INSEAD Case Tanoto Library
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To explore alternative strategies available in a consolidating Europe, evaluate the suitability of alliances to meet the needs of partners with different objectives, examine the creation of institutions to foster synergy, explore the management of ambiguity, and examine how to measure the success and failure of alliances

The Eureko Case A-B-C examines an innovative alliance of European insurance companies created in response to the expected consolidation of the industry in an integrating Europe. By exploring the evolution of the Alliance it addresses the critical issues both alliances and organisations integrating across regional boundaries have to confront

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