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SNECMA General electric (A and B)

Author: Doz, Yves L. ; Gee, FrancescaINSEAD Area: StrategyPublisher: Fontainebleau : INSEAD European Centre for Executive Development (CEDEP) 1996.Language: EnglishDescription: 14p. + 1p.Type of document: INSEAD CaseAbstract: The cases retrace the history of the GE-SNECMA alliance, from its conception in the 1970s, and the choice of its initial design, to the mid 1990s, when the partners face the first serious crisis in their relationshipPedagogical Objectives: To illustrate how the careful design of an alliance (role differentiation and complementarity, governance structure and mechanism, interface processes) can overcome the difficulties faced in cooperation between partners with very different starting positions and subject to the pressure of different stakeholders, in particular their home governments
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To illustrate how the careful design of an alliance (role differentiation and complementarity, governance structure and mechanism, interface processes) can overcome the difficulties faced in cooperation between partners with very different starting positions and subject to the pressure of different stakeholders, in particular their home governments

The cases retrace the history of the GE-SNECMA alliance, from its conception in the 1970s, and the choice of its initial design, to the mid 1990s, when the partners face the first serious crisis in their relationship

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