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Streamline and Peapod: pionneers in On-line grocery shopping

Author: Dutta, Soumitra ; De Meyer, Arnoud ; Dagher, NassimINSEAD Area: Technology and Operations ManagementPublisher: Fontainebleau : INSEAD, 1998.Language: EnglishDescription: 21 p.Type of document: INSEAD CaseAbstract: A majority of companies today utilize the internet to conduct some or all of their business. Retail grocers are fast becoming a major part of this trend by offering on-line grocery shopping services. This case describes two pioneering companies in on-line retailing: Peapod and SteamlinePedagogical Objectives: The internet is revolutionizing business models in many sectors. The case provides an opportunity for the discussion of changes in grocery retailing caused by the on-line revolution. The changing role of consumers and intermediaries in the marketspace can also be discussed with the help of the case.
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The internet is revolutionizing business models in many sectors. The case provides an opportunity for the discussion of changes in grocery retailing caused by the on-line revolution. The changing role of consumers and intermediaries in the marketspace can also be discussed with the help of the case.

A majority of companies today utilize the internet to conduct some or all of their business. Retail grocers are fast becoming a major part of this trend by offering on-line grocery shopping services. This case describes two pioneering companies in on-line retailing: Peapod and Steamline

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